DOBRO JUTRO
KAFA

DOBRO JUTRO
KAFA

CLIENT

Dobro Jutro kafa

INDUSTRY

Food & Beverage

Brand & Web platform design

01 PROJECT OVERVIEW 

For our client we worked on branding and their web platform design.

To strengthen Dobro jutro brand, we teamed up with TV and film actress, Lidija Vukicevic. She modeled for photographs used on social media platforms, including starring in two commercials. 

02 SKADARLIJA CAMPAIGN 

For our client we worked on branding and their web platform design.

To strengthen Dobro jutro brand, we teamed up with TV and film actress, Lidija Vukicevic. She modeled for photographs used on social media platforms, including starring in two commercials. 

03 VIDEO 1    

The first video for the Dobro jutro coffee is starring Lidija Vukicevic with her two friends. They are making coffee, laughing, and enjoying their time together. The ritual of drinking coffee is something that is mostly shared with your friends while you catch up. With the slogan “Moj savršen dan” (“My perfect day”), each day spent in the company of your friends is perfect, and your friendship only grows stronger over a shared cup of coffee. 

04 VIDEO 2   

The second video also stars Lidija Vukicevic, but this time she is in a cafe. Suddenly, she overhears the conversation of two guys sitting nearby. They are talking about Dobro jutro coffee, but in a humorous way, everything they say could be applied to Lidija. Naturally, she believes they are making comments about her and turns around to confront them. The end of the commercial shows that they are sitting together, laughing, and enjoying the Dobro jutro coffee. 

05 NEW YEAR CAMPAIGN

This campaign was shot in a cozy home interior. Christmas tree, fluffy blankets, cute puppy, Lidija’s sweaters, and, of course, a cup of hot coffee! We wanted to awake the New Year and Christmas spirit for the holiday season with decorations and this snuggly setting. And what can warm you up better than an excellent cup of Dobro jutro coffee?  

02 NEW YEAR CAMPAIGN

This campaign was shot in a cozy home interior. Christmas tree, fluffy blankets, cute puppy, Lidija’s sweaters, and, of course, a cup of hot coffee! We wanted to awake the New Year and Christmas spirit for the holiday season with decorations and this snuggly setting. And what can warm you up better than an excellent cup of Dobro jutro coffee?  

03 NS CAMPAIGN

Another campaign that we created in collaboration with Lidija Vukicevic was the one shot in Novi Sad. Since it was summertime, we decided to choose Novi Sad’s beautiful attractions as photo session locations. Petrovaradin Tower, Danube river, the cathedral in the city center – they all served as our backdrop. Naturally, the main star was the cup of Dobro jutro coffee.

04 KALEMEGDAN CAMPAIGN

The third campaign with Lidija Vukicevic was set on Belgrade’s Kalemegdan. Pobednik in the background, a cup of Dobro jutro coffee in one hand, summer in the air – is there a better way to spend a sunny day? The rest of the photographs from this campaign were done indoors in a home office setting. Of course, no work could be done without Dobro jutro by your side.