JOY 5 HOTEL
Find Joy in Belgrade
Find joy in Belgrade.
Joy 5 Hotel & Spa
Brand creation, identity, social media, web & photo
01 PROJECT OVERVIEW
Joy5 is a brand-new, modern, and comfortable hotel on the Danube River, in the heart of Belgrade. For this purpose,
they needed a whole new brand identity, strategy, and story from scratch.
Since it is a striking and unusual hotel on the river it also needed striking branding and brand voice. In the center of visual
identity is a logomark that represents stylized J and 5. The logo has an organic look and feels and also green color as
primary so it matches the nature that surrounds the hotel, the interior, and the story itself. All other brand elements are
the extension of the story behind the logo design, color palette, and typography.
02 LOGO presentation
03 ROOMS – PHOTOS
02 SOCIAL MEDIA
03 RESTAURANT – PHOTOS
02 WEB PRESENTATION