Lume
LUME
Sophisticated & Innovative.
CLIENT
Lume
INDUSTRY
Premium lighting
Brand, Identity, Web, 3d modeling & interior design
01 PROJECT OVERVIEW
Lumé lighting project included the creation of the brand identity and brand story. The next step was the 3D modeling of products for the website. We were also in charge of complete website UI/UX design, including website development. The final step was social media design and green screen photography.
02 IDENTITY
For a realistic feel of products, we opted for 3D modeling. We modeled Lumé chandeliers and lamps for their website presentation. We also featured these 3D models on their social media. This process included the creation of photorealistic interior design renders with 3D Lumé lighting fixtures.
01 3D MODELING / RENDERING
For a realistic feel of products, we opted for 3D modeling. We modeled Lumé chandeliers and lamps for their website presentation. We also featured these 3D models on their social media. This process included the creation of photorealistic interior design renders with 3D Lumé lighting fixtures.
03 3D MODELING / RENDERING
For a realistic feel of products, we opted for 3D modeling. We modeled Lumé chandeliers and lamps for their website presentation. We also featured these 3D models on their social media. This process included the creation of photorealistic interior design renders with 3D Lumé lighting fixtures.
01 SOCIAL MEDIA DESIGN
04 SOCIAL MEDIA DESIGN
01 BRAND STORY
The brand story is inspired by the delicate elegance of Lumé chandeliers and their lighting fixtures. Two words were immediate synonyms: sophisticated and innovative. The duality of their collections is encapsulated in these two adjectives.
We were guided by the luxurious simplicity of Lumé products and the often overlooked necessity of lighting in interior design. Thus, the creation of the “Storytelling with light” slogan. In the Serbian language, we opted for the slogan “Ples dizajna i svetlosti” (“The dance of design and light”) that focuses on the design of Lumé lighting next to its primary use – to lighten the space.
01 WEB & UI/UX DESIGN
The web design is minimalist and straightforward. We wanted to present a website that will heavily feature lighting fixtures, but not in an overwhelming way. With the clean lines and subtle colors of the website, we enhanced the design of lamps. To give them space to tell their story on their own.
01 WEB & UI/UX DESIGN
The web design is minimalist and straightforward. We wanted to present a website that will heavily feature lighting fixtures, but not in an overwhelming way. With the clean lines and subtle colors of the website, we enhanced the design of lamps. To give them space to tell their story on their own.
Since the main goal was to showcase Lumé lighting fixtures, we focused more on the visual aspect with less textual distraction. We highlighted the collections – Aria, Luna, Vesta, Belore, Tubular. Besides the lighting itself, we featured the renders as examples of how the lighting would look in a room.
