Red is energizing. It excites the emotions and motivates us to take action. The Burgundy is more sophisticated and serious than true red. It signifies leadership qualities, controlled power, determined ambition and dignified action.
With the combination of traditional, trustworthy serif font & modern bold sans serif, we created visual balance and a clean legible look. A mix of two different typefaces represents a serious, corporative feel from the one and modern and minimalistic approach from the other, making the logo stand out on its own and also in busy surroundings.