Unicorn
#becomeaunicorn
#becomeaunicorn
CLIENT
Unicorn
INDUSTRY
Welness & Beauty
Logo Design, Branding, Social Design
01 PROJECT OVERVIEW
As our start-up, our team took care of the development of the whole new project from start to finish. Started with the idea, birth of the brand story, creation of the entire cast of heroes (for the time being), full visual identity through brand standards, logo design, website, collateral for print and web usage, packaging and product design along with the brand and product campaigns, and everything else that is yet to come. Enjoy!
02 OUR VISION & MISSION
Our everyday lives have altered because of the contemporary style of living, which requires continual rushing. In the hustle and bustle, we usually forget that if we don’t take care of ourselves, we won’t be able to take care of others either.
The UNICORN brand is driven by the desire to become the best versions of ourselves. It’s a brand that has originated with the idea of being an ideal partner in the moments we dedicate to ourselves.
03 POWERFUL WOMEN
Based on Unicorn’s core values of self-empowerment, uniqueness, and unity, we merged the unicorn with a well-known 80’s feminist movement to create a brand trademark that identifies women as powerful, individual, and divine beings.
The brand encourages women to become the best version of themselves by being who they are.
MEET OUR HEROES
post training active gel
anti cellulite active gel
post
training
active gel
After workout muscle recovery
and massage gel.
#BECOMEAUNICORN
THE PROBLEM
The fundamental function of our muscles is contractility.
When muscle contraction is higher than usual it causes microscopic damage to the tissue which represents the adaptation process. It is completely normal and necessary for muscle growth and volume, but inadequate training can lead to muscle injury. In addition to the importance of balanced training what matters is how we nurture our body afterwards. To recover in a short time and be ready for the next training it is necessary to provide nutrients to the muscles, and increase blood flow.
SOLUTION
FASTER POST-WORKOUT
RECOVERY
Unicorn gel provides a sense of cooling and reduction of painful swellings, while active substances speed up the circulation through the muscles.
In order to get a superior product that meets these criteria, we used exclusive ingredients whose action has been proven through scientific studies and exact data. The perfect combination of menthol, camphor, and castor oil relaxes muscles and helps body recover after hard exercise and sports activities.
Our gel absorbs quickly, leaves no stains, and it works right away!
05 PRODUCT CAMPAIGN “become a unicorn”
ANTI
CELLULITE
ACTIVE GEL
THE PROBLEM
Cellulite represents changes on the skin surface that are characterized as indentations on the skin similar to orange peel.
Morphologically, cellulite is considered lipodystrophy, i.e. degenerating of fat tissue. The changes that occur with cellulite are fibrosis and sclerosis, which clinically manifest as “wavy” skin surface and appearance of a large number of nodules. In cases of severe progress, nodules and painful sclerotic lesions, dryness and thinning of the skin on the affected area, may appear.
SOLUTION
we help you
fight cellulite!
With caffeine and ivy tincture, our Anti-Cellulite Active Gel directly promotes the breakdown of fat in the subcutaneous fat tissue while simultaneously enhancing microcirculation, which breaks down easily removed substances. It reduces the formation of new fat cells, revives normal skin structures, and removes free radicals from the body.
It promotes circulation and toxin elimination. Tightens, hydrates, and improves skin texture.
06 PRODUCT CAMPAIGN “fight cellulite”
07 THE GOAL IS OUR COMMUNITY
We are creating a community of beautiful, confident, active women! Unicorn brand is inviting YOU to join the wave of girls that are ready to become the best version of themselves and take on the world! Become confident, become invincible, become a UNICORN!
#BECOMEAUNICORN
08 website design & develompent
NEXT STEPS
We know we can do better. Our vision from the start was corelated to the ecology and nature friendly story. Now we are proud to reveal our upcoming product with the new improved formula, with all natural and organic ingredients in eco-friendly sustainable packaging with 80% reduced plastic. Now you know.
LET’S TAKE CARE ABOUT THE PLANET, TOGETHER!
